Robert Mai (Dr. habil.) holds a diploma in industrial engineering and management (2007) and received a doctoral degree in Marketing from the TU Dresden (Germany) in 2011. Four years later, he finished his habilitation thesis in the field of Business Administration at Christian Albrecht University of Kiel (Germany). In 2017, he joined Grenoble Ecole de Management (France) as an associate professor in Marketing and was appointed Full Professor in 2019.
His current research focuses on consumer and (industrial) buyer behavior and, more specifically, on sustainability innovations, health care, and food decision making as well as international management and cross-cultural marketing. In addition, he pursues research in the field of service management and product service systems. His studies have a strong focus on quantitative methods and he also conducts research in the fields of online marketing, communication and interactions.
He publishes his research in academic journals, such as the Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, International Journal of Research in Marketing, and others.
Full publication list: https://scholar.google.de/citations?user=HJcUHgkAAAAJ&hl=de&oi=sra